This is probably the coolest thing to come out of SXSW so far this year!
Before SXSW kicked off this year, Jimmy Kimmel tweeted out to residents of Austin, asking them to submit or nominate a local business that he could do a commercial for.
The results are nothing short of satisfying!

Matthew McConaughey & Jimmy made a local commercial for Vulcan Video, one of the last video stores still open in the area or the nation for that matter. Enjoy the guerrilla-garage band-style production values!