Are you familiar with a ‘sunk cost’ concept? That’s when a business allocates resources to get a project or product off the ground only to see it struggle to deliver; instead of treating that seed money as an expense they’ve written off and will never recover - a ‘sunk cost’ - the company continues to throw good money after bad in a vain hope of eventually recouping its financial losses. You see this happen in Hollywood every now and then, where a studio spends millions of dollars to market a movie it knows is probably going to fail. Or, in the case of a film like Gambit, a studio keeps hiring people to write or rewrite the film despite zero evidence it’ll actually get made.

That being said, I absolutely love Gambit rumors, entirely because Channing Tatum remains inexplicably attached to the movie. Tatum officially joined the project in May of 2014, meaning its been three years of development delays without any wavering on his part. The Tatum remains. And in a Comic-Con interview this weekend with Yahoo! Movies (via Heroic Hollywood), it sounds like Tatum’s remains committed to the project, despite its recent ‘rethink.’ Here’s what the actor had to say:

We got really lucky. We had a first draft, it was good, but we were coming to it at a time at that creative phase of [the X-Men], where these movies went through a bit of a paradigm shift, where the X-Men movies and the superhero movies with Logan and Deadpool really broke down a lot of doors for us. We were trying to do some things that we actually weren’t allowed to do, and they just smashed down the doors, so we’re giving it a bit of a rethink.

In the interview, Tatum also weighs in on the possibility of Gambit being an R-rated movie (he’s not a fan), so it sounds like the actor is still entirely invested in bringing the Cajun sensation to the screen. Film journalists poke a lot of fun at superhero movies for eating up some of our best actors in the prime of their career - deservedly so, I might add - but hey, if Tatum is as devoted to the character as he seems to be, then more power to him. None of us want to see Tatum sleepwalking through another G.I. Joe performance, but a Gambit movie that has him totally engaged? That would be a lot of fun! Too bad it’ll never happen, because this movie is never going to happen. Sunk costs and all.

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