Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Tracking Down November’s Most Wanted Man in Texas: A Search for Justice
The Texas Department of Public Safety needs your help in finding this dangerous fugitive.
Trade Your Treats for Cash at Amarillo Pediatric Dentistry’s Halloween Candy Buy Back!
If you have found yourself in possession of more Halloween candy than you know what to do with, then you're in luck
Early Closure of Texas Panhandle Coal Plant Marks Major Shift in Energy Landscape
Texas Panhandle coal plant will stop operations earlier that planned. What does this mean for the area?
You Won’t Believe This Texas City is One of the Best Places in the State and Country to Celebrate Halloween
A new study found that this Texas City is one of the best cities in the US and best in Texas for Halloween.
This Texas School Makes the List of the Worst Colleges and Universities in the US
This Texas school made the list of the worst colleges and universities in the US.
Open Casting Call for a Movie Being Filmed in The Texas Panhandle
A movie is being filmed in the Texas Panhandle and production is looking for fill a specific role.
Nacho Libre’s Iconic Stretch: A Colorful Amarillo Graffiti Masterpiece
An iconic scene from the movie "Nacho Libre" appears on a wall in downtown Amarillo.
Half a Century of Flavor: Celebrating the 50th Birthday of the Allsup’s Burrito
The iconic Allsup's Burrito is turning 50!
Texas is One of the Worst States in the US for Women
When it comes to women in Texas, the state is at the bottom when it comes to equality.
Treasure Hunt Texas: Discover the Top 10 Thrifting Cities for Those Who Love to Hunt for Deals!
Thrifting is a great hobby or a necessity. It's a way to find treasures or a way to affordably find things for your home and family wardrobe. No matter which one, Texas is great for thrifting.