Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Nacho Libre’s Iconic Stretch: A Colorful Amarillo Graffiti Masterpiece
An iconic scene from the movie "Nacho Libre" appears on a wall in downtown Amarillo.
Half a Century of Flavor: Celebrating the 50th Birthday of the Allsup’s Burrito
The iconic Allsup's Burrito is turning 50!
Texas is One of the Worst States in the US for Women
When it comes to women in Texas, the state is at the bottom when it comes to equality.
Treasure Hunt Texas: Discover the Top 10 Thrifting Cities for Those Who Love to Hunt for Deals!
Thrifting is a great hobby or a necessity. It's a way to find treasures or a way to affordably find things for your home and family wardrobe. No matter which one, Texas is great for thrifting.
Fall Weather Ahead: Texans Advised to Hold Off on the Hoodies
Looking forward to Fall weather, don't bust out the hoodies just yet.
For Sale: This Cute Little Gem in Borger, Texas is Set to Close Doors
This cute boutique and coffee shop is closing and the historic building is for sale.
Unplugging the Myth: Is Showering During a Texas Thunderstorm Truly Risky for Electrocution
When it's storm season in Texas, Texans do their best to keep safe. However, when a storm rolls in can you take a shower? Is it really dangerous or is it a myth?
You Baked in the Texas Sun, Here’s How to Take Care of that Sunburn
You spent the day in the sun and now you have a sunburn. You're in luck, here are some remedies to help with the pain and healing.
Great News! Rent Prices in Texas are Dropping
Living in the US today has brought many challenges, especially financial challenges. Prices have risen on everything from gas to eggs, to the cost of a place to live. However, rent prices are changing.
Funnel Clouds Invaded the Amarillo Sky Showing Off Their Scary Beauty
Amarillo has seen a lot of rain, and also a few funnel clouds.