Nothing is worse than going out to eat and ending up with a big surprise when you get the final bill. More and more diners are seeing the prices on the menu and assuming that is the price.
That is not always entirely the case. That is where automatic gratuities and service fees come in.
I am telling you right now in the late 90's early 2000's this girl was all about a Mexican pizza. It was not unusual for me to get at the very least, one a week. It was an addiction I had with Taco Bell. Then all of a sudden, I can't remember exactly why I stopped but it was like I quit cold turkey. Maybe I burned myself out? Who knows?