The annual event focuses on those who are in need of food.

According to NewsWest 9, the "Souper Bowl of Caring" began January 6 and will run till February 2.

It gives customers the opportunity to purchase a $10 prepackaged bag of non-perishable food.

The donations will then be given to families in need and provide over 64,000 meals in West Texas.

You can purchase the bags at the following locations:

  • United Supermarkets - 2302 Lubbock Hwy., Lamesa, TX. 79331
  • Market Street - 4950 E. 42nd St., Odessa, TX. 79762
  • Albertsons Market - 2751 County Rd., W. Odessa, TX. 79764
  • Albertsons Market - 1350 E. 8th St., Odessa, TX. 79761
  • Market St. - 4706 N. Midkiff Rd., Midland, TX. 79705
  • Albertsons Market - 1002 Andrews Hwy., Midland, TX. 79701
  • Albertsons Market - 3317 N. Midland Dr., Midland, TX. 79703
  • United Supermarkets - 111 SE 2nd St., Seminole, TX. 79360

Do your part to help families in need to begin this new year.