Taylor Swift’s Tumblr Post Causes Apple to Revise Streaming Policy
Things that are professionally dangerous to Fortune 500s: financial scandals, employee exploitation, a displeased Taylor Swift.
Apple, which will launch its own streaming service on June 30, originally planned to offer a 90-day trial to consumers, during which it wouldn't pay artists for use of their songs (the service will otherwise be $9.99 a month). Welp, the 1989 singer didn't like that policy too much. In a pointed Tumblr post, she called out the tech conglomerate for policies she felt short-changed the industry's creative types and consequently fostered an atmosphere in which they weren't properly compensated for their work.
"This is about the new artist or band that has just released their first single and will not be paid for its success," she wrote. "This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs."
The message seemed to register as loudly and clearly as one of Swift's chart-toppers, and as of this morning, Apple has agreed to pay singers, songwriters and producers for works that are played during the trial period in question.
"When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change," senior vice president of internet services and software Eddy Cue told Billboard. "And so that's why we decide we will now pay artists during the trial period."
This isn't the first time the country/pop crooner has come out swinging against streaming services. In November 2014, Swift removed all of her music from Spotify, chalking it up to a "grand experiment" that she wasn't ready to trust.
"I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music," she told Yahoo!. "And I just don’t agree with perpetuating the perception that music has no value and should be free."
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