Live from New York on November 3, YouTube will honor the artists you love in a global celebration with live performances by Lady Gaga, Eminem, Arcade Fire and more. 
You get to choose the nominees every time you liked or shared their videos on YouTube; now, starting October 17, get ready to pick the winners.

We're launching a new music awards celebration, created by YouTube and Spike Jonze, and it will be entirely built by you. The nominees will be the artists and videos you watched, shared, and loved the most over the past year. Then you decide who wins when we announce your nominees on October 17. - YouTube

The YouTube Music Awards will feature performances from Seoul, Moscow, London and Rio, culminating in a new type of awards show in New York, where your favorite artists create new music videos in real time, live on YouTube, on Sunday, November 3.