This ad for the new Audi is already endearing itself to Trek fans everywhere!

Trek references abound as Leonard Nimoy and Zachary Quinto - Spocks old and news -challenge each other to a race to the country club. The commercial begins with Nimoy beating Quinto in a game of chess after which the younger actor challenges the older to a race to their country club. Whoever shows last, has to by the other's meal.

Quinto hops into his new Audi S7 while Nimoy gets frustrated trying to fit his clubs into his Mercedes. There is also the most random use of Nimoy's '70s song 'The Ballad of Bilbo Baggins' -- ever.

I won't ruin it for you, but the conclusion is hilarious!

Watch Nimoy and Quinto in the new Audi ad: