Katy Perry to Star in H&M Holiday Campaign
Katy Perry is lending her voice and image to H&M this holiday season with a new single and video set to drop Nov. 23.
Katy was recently named Forbes' top earning female in the music industry, and it's no doubt that she's earning mega bucks for not only her catch pop music, but by lending her images to brands like H&M.
Katy has penned a new single for the occasion which she previewed on her VEVO channel yesterday, 'Every Day is a Holiday.'
“I had such a festive time shooting this larger-than-life holiday commercial with [director] Jonas Åkerlund, and all of the fun clothes, especially my favorite, the Elfie Selfie sweater,” Katy says in a statement. “H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection.”
Listen to the preview above while we wait for the full single on Nov. 23.