‘Justice League’ and ‘Aquaman’ Are Getting IMAX Virtual Reality Experiences
With VR an up-and-coming storytelling medium, all the big studios want in on the action. Gone are the days of 4-D pirate adventures with seats that spit water into your face. The people don’t want to be in the movie anymore, they want to be the movie. The latest studio to get into the biz is Warner Bros., inking a deal with IMAX’s new VR component for virtual reality experiences based around the Justice League.
IMAX VR is a mind-shattering VR experience in a location-based, state-of-the-art Experience Centre. The IMAX VR Experience features a unique combination of premium technology and world-class content that lets users see, feel, move and play in new worlds in a powerfully immersive and realistic way, much like IMAX® theatres offer moviegoers a differentiated and best-in-class film experience. With groundbreaking VR headset technology, 360-degree sound and sophisticated room tracking, players will be instantly transported into new virtual worlds that are more realistic than anything imaginable.
Justice League would make for a pretty good VR “experience,” and so would Aquaman, what with that movie’s fantastical underwater environments we’ve already seen snippets of. It’ll be interesting to see if WB picks another Justice League member for the third experience or branches off somewhere new. This isn’t the first one of these deals: ahead of Kong: Skull Island, WB put out a series of virtual reality YouTube ads (watch on your phone for best results):
Justice League hits theaters November 17.