Propelled by great trailers, strong buzz, and a supremely rare 100% on Rotten Tomatoes, Get Out easily took the number one spot at the box office this weekend, dethroning The LEGO Batman Movie. Will the positive reaction to Get Out help it overcome the second week slump that so many horror movies suffer? We’re in uncharted waters here — critics and audiences rarely like a genre movie this much.
What do audiences want to see on President’s Day weekend? Apparently not The Great Wall, Fist Fight, and A Cure For Wellness, each of which opened to disappointing numbers. However, The LEGO Batman Movie, Fifty Shades Darker, John Wick: Chapter 2, Hidden Figures and even Split kept the box office above water, continuing to do strong business.
After of a month of the weekend box office being dominated by Split, the arrival of three new major releases has finally given the top 10 a thorough shake-up. As expected, The LEGO Batman Movie led the pack, with Fifty Shades Darker and John Wick: Chapter 2 following. And while each film opened strong, only two of them feel like unqualified successes.
When M. Night Shyamalan’s Split exceeded expectations and became the first big hit of 2017, box office prognosticators wondered if this was the result of a killer marketing campaign or if audiences actually liked the movie. The second weekend made it definitive: Split’s small drop-off indicated positive buzz and strong word-of-mouth, both of which allowed the film to remain on top of the charts for the third weekend in a row, narrowly edging out all newcomers, specifically Rings.
Last week, Split had a huge opening and everyone noted that M. Night Shyamalan was unquestionably back. But now, in week two, it feels a little more official. The second weekend saw the film holding onto its spot at the top of the box office charts, but it also did so while dropping a percentage most movies would kill for. In other words, people like Split and are telling their friends to go see it.
Is it safe to say that M. Night Shyamalan is back? He got his foot in the door a few years ago when The Visit opened to $25 million and went on to make $65 million against a budget of only $5 million, but with the release of Split, he’s officially sitting on the couch, eating your chips and drinking your beer. However, the same could not be said for xXx: Return of Xander Cage, which opened to more lackluster numbers.
After a neck-and-neck race last weekend, Rogue One: A Star Wars Story has officially stepped aside to let Hidden Figures reign supreme. The crowd-pleasing drama about the black female mathematicians who assisted NASA in its early days topped the box office, leading a weekend that was otherwise all about films bursting out of limited release. The bulk of the new releases were not so fortunate.
Eventually, some movie will unseat Rogue One: A Star Wars Story from its spot at the top of the box office charts. That movie will not be Hidden Figures, but man, it sure came close. Unless the final numbers shift ever-so-slightly, the drama about the African American women behind the math that helped launch NASA's first space missions came this close to unseating the massively successful blockbuster, taking the runner-up position by less than $1 million.
Everyone knew that Rogue One: A Star Wars Story wasn’t going to match the opening weekend of Star Wars: The Force Awakens. That film had hype on its side, drawing off the power of a lengthy dry spell for fans and the presence of the original trilogy’s cast members. It’s unlikely that any Star Wars movie will match it ever again. With all of that said, the opening weekend of Rogue One should still be considered an enormous success, especially since these numbers would be nothing short of indisputably incredible if Star Wars wasn’t in the title.
Consider this the calm before the storm. Next weekend, Rogue One: A Star Wars Story will open and dominate both the box office and every headline, drowning out each and every other movie currently screening in theaters. In the meantime, Moana took advantage of this quiet window to win one more strong weekend while Office Christmas Party got off to a pretty good start.
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