‘Applause’ Becomes Lady Gaga’s Biggest Radio Hit
Put those hands together and clap and cheer for Lady Gaga. The singer's first 'ARTPOP' single has become her biggest radio hit. Go go Gaga!
'Applause' has supplanted 'Bad Romance' as her most successful and most played song on the radio. While the track was initially viewed as a slow-starter and a non-smash for Gaga, since it wasn't an out-of-the-gate barnstormer, it has gained traction and has proven to have sturdy legs over the long run.
How was the supremacy of 'Applause' determined in relationship to other tracks in Gaga's catalog? Via radio stats, that's how.
The song has over 121 million audience impressions on U.S. radio. That's more than 'Bad Romance,' 'Poker Face' and 'Born This Way,' which are all Gaga's signature songs.
You can see the breakdown of audience impressions for Gaga songs here.
'Applause' and its long-haul performance make a very important point. It's not where you start. It's where you finish. Gaga's still smack dab in the middle of the song's promo cycle. So once again, she wins!